Book description
Unique insights to implement big data analytics and reap big returns
to your bottom line
Focusing on the business and financial value of big data analytics,
respected technology journalist Frank J. Ohlhorst shares his insights
on the newly emerging field of big data analytics in Big Data
Analytics. This breakthrough book demonstrates the importance of
analytics, defines the processes, highlights the tangible and
intangible values and discusses how you can turn a business liability
into actionable material that can be used to redefine markets, improve
profits and identify new business opportunities.
- Reveals big data analytics as the next wave for businesses
looking for competitive advantage
- Takes an in-depth look at the financial value of big data analytics
- Offers tools and best practices for working with big data
Once the domain of large on-line retailers such as eBay and Amazon,
big data is now accessible by businesses of all sizes and across
industries. From how to mine the data your company collects, to the
data that is available on the outside, Big Data Analytics shows
how you can leverage big data into a key component in your business's
growth strategy.
FRANK J. OHLHORST is an award-winning technology journalist,
professional speaker, and IT business consultant with over twenty-five
years of experience in the technology arena. He has written for
several leading technology publications, speaks at many industry
conferences, and has several industry certifications.
