Book description
Principles for driving significant change throughout an entire system
Drawing on the knowledge and experience of working with hundreds the
world's top social change leaders in all fields, Beverly Schwartz
presents a model for change based on five proven principles that any
individual leader or organization can apply to bring about deep,
lasting and systematic change. Rippling shows how to activate
the type of change that is needed to address the critical challenges
that threaten to destroy the foundations of our society and planet in
these increasingly turbulent times.
These actionable principles are brought to life by compelling
real-life stories. Schwartz provides a road map that allows anyone to
become a changemaker.
- Presents some of today's most innovative and effective
approaches to solving social and environmental challenges
- Offers a vision of social entrepreneurs as role models,
catalysts, enablers and recruiters who spread waves system
changing solutions throughout society
- The author offers a model of change that begins with the end
result in mind
- First book from an insider at Ashoka, the foremost global
organization on social change through social entrepreneurship
Rippling clearly demonstrates how and when empathy, creativity,
passion, and persistence are combined; significant, life-altering
progress is indeed possible.
Beverly Schwartz is vice president of global
marketing at Ashoka, the world's largest association of leading social
entrepreneurs. Schwartz is an "entrepreneurial" behavioral
scientist and has made her career in the field of social marketing.
She has devoted her career to working on some of the world's most
challenging societal issues, including smoking and drug prevention,
gender equity, educational and environmental reform, and HIV/AIDS
awareness and prevention. She holds an MS degree from Queens College,
City University of New York. Please visit her at www. changemakers.
com/Rippling.
