Book description
How to become a trusted resource for consumers in a society of
constant manipulation
People decide who to trust, what advice to heed, and which
individuals to forge personal or transactional relationships with
based on a simple metric of believability. Success, in turn, comes
from understanding one basic principle: how to be more trusted.
Likeonomics offers a new vision of a world beyond Facebook
where personal relationships, likeability, brutal honesty, extreme
simplicity, and basic humanity are behind everything from
multi-million dollar mergers to record-breaking product sales. There
is a real ROI to likeability, and exactly how big it is will amaze you.
Likeonomics provides real-world case studies of brands and
individuals that have used these principles to become wildly
successful, including:
- An iconic technology brand that awakened a revolution among
their employees by standing for something bigger than their products
- A Portuguese singer who used YouTube to rack up more than 30
million views and launch her professional career. A regional team
of financial advisors that went from being last in the nation
among 176 branches to first, and stayed there for 13 of the next
15 years
- A tiny professional sports talent agent who achieved the
impossible by landing the #1 drafted player in the NFL draft as a
client through the power of relationships
- Author Rohit Bhargava is a founding member of the world's
largest group of social media strategists at Ogilvy, where he has
led marketing strategy for clients including Intel, Pepsi, Lenovo,
Seiko, Unilever, and dozens of other large companies
With Likeonomics as a guide, readers will get unconventional
advice on how to stand out in a good way, avoid the hype and strategic
traps of social media, and appeal to customers in a way that secures
your company as a trusted and believable resource.
ROHIT BHARGAVA is a marketing expert focused on helping to
bring more humanity back to business. He advises some of the world's
largest global brands on communications strategy through his role as a
member of the Strategy & Planning group at Ogilvy. His thinking
has been featured in the Wall Street Journal, the
Guardian, Fast Company, NPR, and MarketingChina,
and his first book, Personality Not Included, was translated
into nine languages. Outside of his writing and consulting, Rohit is
Adjunct Professor of Marketing at Georgetown University in Washington,
DC, where he lives with his wife and two sons.
Rohit is a popular "non-boring" keynote speaker who has
spoken at TEDx, in Davos, and at hundreds of other events around the world.
To inquire about booking Rohit to speak, contact likeonomics@gmail. com
For free online resources, visual chapters,and exclusive content,
visit www. likeonomics. com
