Book description
How to solve critical business challenges by generating more and
better ideas
Every organization needs a steady supply of fresh, relevant ideas,
but managers can?t just lock teams in a room with a mandate to
brainstorm and hope for the best. Ideation is both a science and an
art, and when group ideation processes are well-designed and
well-facilitated, anyone can generate an abundance of creative,
implementable options?not to mention true breakthroughs?for any
business need. Drawing on his work leading high-stakes ideation
sessions at over 300 organizations, Mattimore explains the how, what,
and why of successful ideation and provides a framework for when and
how to apply various techniques.
- Identifies Mattimore?s top ideation and innovation techniques
(including ?brainwalking,? finding inspiration in worst ideas, the
unexpected effectiveness of wishing, and more) and lays the
groundwork for you to invent successful processes of your own
- Tells real stories of ideation at work in Mattimore?s consulting
business, including how Ben & Jerry?s named a new strawberry
fudge flavor, how Thomas? invented a new, healthier English muffin
that now accounts for over 30% of its sales, how IBM transformed the
culture of one of its divisions to make it more innovative, and many more
- Mattimore is a world-class expert on applied creativity and an
innovation process consultant to over one-third of the Fortune 100
companies; he and his team have helped create and launch products
and services worth over billion in annual US retail sales
With a diverse range of tested methods, Idea Stormers is the
indispensable guide for developing original, practical solutions to
even the most intractable-seeming creative challenges.
Bryan W. Mattimore is president and cofounder of The Growth
Engine Company, LLC, an innovation agency based in Norwalk,
Connecticut. In the last twenty-five years, Bryan has facilitated over
one thousand brainstorming sessions, moderated over five hundred
creative focus groups, and managed over two hundred successful
innovation projects for a wide variety of Fortune 500 clients. A cum
laude graduate of Dartmouth, where he majored in psychology, he is
also the inventor of the creativity training game Bright Ideas® and
author of the book 99% Inspiration. He lives in Stamford, Connecticut.
