Book description
The fun way to create and maintain personal branding
Distinguishing yourself from the competition is important in any
facet of business. Creating a clear and concise image, reputation, and
status in the professional world provides an edge, whether searching
for a first job, exploring a change in career, or looking to be more
viable and successful in your current career. Personal Branding For
Dummies is a guide through the steps of creating and maintaining a
personal trademark by equating self-impression with other people's perception.
Personal Branding For Dummies covers everything you need to
create your personal branding, including: using different
organizations and associations to increase visibility and exposure to
both clients and competitors; making the most of networking; tapping
into Social Media outlets like Facebook, Twitter, and LinkedIn to
showcase a personal brand; building a persona through websites and
blogging; evaluating personal style and appearance; using
conversation, negotiation, and sales techniques best suited to a
personal brand; monitoring your brand reputation and successfully
implementing feedback as it grows and develops, and more.
- Tips on utilizing Social Media to showcase your personal brand
- How personal branding can help advance your career
- Guidance on creating a clear and concise image
With the hands-on, friendly help of Personal Branding For
Dummies, you'll establish a professional presence and personal
"brand" identity to keep yourself distinguished in the
business world.>
Susan Chritton, M. Ed., PCC, NCCC, is a Master Personal Brand
Strategist and Executive Coach. Susan combines her skills as a Master
Career Counselor and Professional Certified Coach to guide
professionals toward a more authentic and meaningful career. Respected
for her expertise and personal style, her clients appreciate her
grounded approach and trust her direction through the personal
branding process.
