Book description
Is your business ready for the future?
Scenario planning is a fascinating, yet still underutilized,
business tool that can be of immense value to a company's strategic
planning process. It allows companies to visualize the impact that a
portfolio of possible futures could have on their competitiveness.
It helps decision-makers see opportunities and threats that could
emerge beyond their normal planning horizon. Scenario
Planning serves as a guide to taking a long-term look at your
business, your industry, and the world, posing thoughtful questions
about the possible consequences of some current (and possible
future) trends. This book will help you:
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Outline (and help you prepare for) any trends that could play
out in the future that could change the political, social, and
economic landscapes and significantly impact your business
-
Explore the impact of technological advances and the emergence
of new competitors to your business
-
Examine challenges that are only dimly recognizable as
potential problems today
This visual book will help you answer this question: Is my
organization ready for every possibility?
WOODY WADE heads Wade & Co., a management consultancy
focused on business foresight, and frequently speaks on the topic of
future trends. With an MBA from Harvard Business School, he has more
than thirty years of business experience, specifically in
international marketing and strategy development. He has worked for
two Swiss private banks; served as a member of the executive board of
the Geneva-based World Economic Forum; and was the marketing director
of the world-renowned Ecole Hôtelière de Lausanne.
