Book description
How-to guidance for optimizing incumbent technologies to deliver a
better product and gain competitive advantage
Their zip codes are far from Silicon Valley. Their SIC codes show
retail, automobile or banking. But industry after industry is waking
up to the opportunity of "smart" products and services for
their increasingly tech-savvy customers. Traditionally technology
buyers, they are learning to embed technology in their products and
become technology vendors. In turn, if you analyze Apple, Google,
Amazon, Facebook, Twitter and eBay, you marvel at their data centers,
retail stores, application ecosystems, global supply chains, design
shops. They are considered "consumer" tech but have better
technology at larger scale than most enterprises. The old delineation
of technology buyer and vendor is obsolete. There is a new definition
for the technology elite - and you find them across industries and
geographies. The 17 case studies and 4 guest columns spread through
The New Technology Elite bring out the elite attributes in
detail. Every organization will increasingly be benchmarked against
these elite - and soon will be competing against them.
- Contrasts the productivity that Apple, Google and others have
demonstrated in the last decade to that of the average enterprise
technology group
- Reveals how to leverage what companies have learned from Google,
Apple, Amazon. com, and Facebook to your company's advantage
- Designed for business practitioners, CEOs, CFOs, CIOs,
technology vendors, venture capitalists, IT consultants, marketing
executives, and policy makers
- Other titles by Vinnie Mirchandani: The New Polymath:
Profiles in Compound-Technology Innovations
If you're looking to encourage technology innovation, look no
further. The New Technology Elite provides the building blocks
your company needs to become innovative through incumbent
technologies.
VINNIE MIRCHANDANI has been called "The King of Wow"
for his keen eye for technology-enabled innovation. His blog, New
Florence. New Renaissance, has cataloged 2,500 posts of innovative
products, projects, and people in work, life, and play. His last book,
The New Polymath (Wiley), was widely praised as an "innovation
firehose." He is President of Deal Architect, a technology
advisory firm. In prior roles, he was an analyst at Gartner, Inc., a
leading technology research firm, and a global consultant at PwC, the
advisory firm. He has keynoted at many business and technology
conferences and has been quoted in the Wall Street Journal, Bloomberg
Businessweek, Financial Times, and other executive and technology publications.
