Book description
The classic (and irreverent) bestselling guide to creating great advertising
Hey Whipple, Squeeze This has inspired a generation of ad
students, copywriters, and young creatives to make their mark in the
industry. But students need new guidance to ply their craft now in the
digital world. This new fourth edition explains how to bring brand
stories into interactive, dynamic places online, in addition to
traditional television, radio, print, and outdoor ads.
Creativity is still king, but this new edition contains:
- Important new chapters and updates that bring Whipple into the
new digital world
- New content and examples for how to use social media and other
emerging platforms
- Illustrate what's changing in the new world of advertising-and
what isn't
Hey Whipple, Squeeze This! will help sharpen your writing
chops, unleash your creativity, and help raise the level of your work
from hack to master craftsman.
Luke Sullivan is an award-winning copywriter with
over thirty-three years of experience in the business at some of the
elite agencies in America-Fallon, The Martin Agency, and GSD&M. He
has more than twenty medals to his credit in the prestigious One Show,
the Oscars of the ad business, and now chairs the advertising
department at the Savannah College of Art and Design.
Sam Bennett is a digital strategist at GSD&M in Austin. She
began her career in digital at T3 before coming to GSD&M, where
she's managed accounts of national brands like Walmart, John Deere,
and BMW. For the last three years, she's focused solely on the digital
strategy for Marshalls, Legacy, and Jarritos, as well as for the
agency itself.
