Book description
A definitive guide to growing your small business through
"Engagement Marketing"
As a small business owner, you've always relied on word-of-mouth
referrals to grow your business. Thanks to social media-and its nimble
partner, mobile technology-it's now easier than ever to turn customers
and clients into engaged fans who spread the word about your business
across a variety of online platforms. And that's what Engagement
Marketing is all about. Written for anyone who owns or manages a
small business or non-profit, this book is filled with practical,
hands-on advice based on the author's experience of working with
thousands of small businesses for over a decade.
You'll learn how to attract new prospects-as well as how to increase
repeat sales-using your existing customers and social networks.
- Learn how to create customer experiences that increase positive
customer reviews and endorsements
- Get practical advice on how to entice people to join your social
networks and run engagement campaigns that increase visibility-and
endorsements-for your business
- Understand why engagement is so important-and how you can use it
to turn passionate fans in your social networks into tomorrow's
new business
- Author Gail Goodman is CEO of Constant Contact, America's
leading email and social media marketing company for small
businesses
Engagement Marketing will help you make a bigger name for your
company, build your network, and reach your goals.
About Gail F. Goodman
Gail is the CEO of Constant Contact, a leading provider of e-mail
marketing, social media marketing, event marketing, local deals, and
online survey tools for more than half a million small organizations.
A small business expert and visionary, Gail has revolutionized the way
small businesses and organizations can effectively and affordably
build relationships with their customers, clients, and members.
Through her work, she has learned a variety of lessons on how small
businesses succeed in reaching and keeping customers-all of which she
brings to bear in Engagement Marketing. In 2011, Gail was named one of
Boston's top 30 innovators by The Boston Globe. She is a member of the
Board of Trustees of the Massachusetts Technology Leadership Council,
a member of the Board of Directors of SCORE, and Chairman of the Board
at Constant Contact.
