Book description
Step-by-step guidance to key fundraising methods to attract, engage,
and retain donors of all ages
Fundraising and the Next Generation brings readers up to date
on cases, research, opportunities, and challenges regarding
philanthropy's next generation. Readers will learn practical
strategies for cultivation, solicitation, and stewardship of Gen X and
Y philanthropists using new technologies and traditional tools.
Fundraising and the Next Generation covers the behaviors, key
characteristics, and approaches for working with philanthropists under
the age of forty. In addition, other age cohorts will be discussed to
provide perspective, comparison, and related strategies.
- Includes step-by-step tools for setting up next gen technology
in your organization and engaging Gen X and Y as donors
- Features a glossary of social media terms, a list of academic
resources for development and professional advancement, and an
assessment toolkit
- Defines the key characteristics of the four current generations,
their habits for charitable giving, and how every development
office can successfully engage them in philanthropy
- Provides a website with additional information beyond the book
Savvy fundraising leaders understand that successful and sustained
philanthropy is not just an issue for today. Long-term planning and
diversified strategies allow fundraisers to access every prospective
contribution possible. Timely and relevant, Fundraising and the
Next Generation brings readers up to date on cases, research,
opportunities, and challenges regarding philanthropy's next
generation.
EMILY DAVIS has been working in the non-profit sector as an executive
director, staff member, consultant, founder, board member, and
volunteer for over fifteen years. She currently serves as the
President of EDA Consulting in addition to many board and advisory
roles in Colorado as well as nationally. She trains and consults on a
number of different areas including board development, online
communications, multigenerational philanthropy, and fundraising. Her
passion for effective leadership has garnered numerous awards and
nominations. Emily received her master's in nonprofit management from
Regis University.
