Book description
Broaden your professional horizons, expand the scope of your
practice, and create new revenue streams
You are uniquely gifted in your ability to ease suffering and enhance
quality of life. You help solve profound human problems and restore
hope. Now, The Million Dollar Private Practice reveals how you
can leverage your distinctive talents and expertise to dramatically
expand your professional and financial horizons.
Building upon the premise that the key to building a million-dollar
practice is expanding your services from "one to one" to
"one to many," renowned private practice development
consultant David Steele reveals his time-tested strategies for
transforming the ways you think and work. You'll discover how to:
- Choose your niche and "own" it
- Develop business models custom-tailored to your unique talents
and goals
- Create new systems, products, and services that make a
considerable difference in your clients' lives
- Make "intangible" services tangible through branding
and packaging
- Create value through referral systems, affiliate programs, and
joint ventures
- Use creative marketing strategies designed for private practice professionals
- Develop sales and enrollment strategies that dramatically boost
your client base
- Recruit, organize, motivate, and manage staff needed to build
and run a million-dollar practice
Demonstrating that profits need not be the enemy of ideals, this
insightful guide to professional development is an important resource
for psychotherapists, family and marriage therapists, social workers,
and all private practice professionals seeking creative ways to
attract new clients and build their businesses.
DAVID STEELE is the founder and CEO of Relationship Coaching
Institute, the first and largest training firm of its kind. Over his
thirty years in the field of mental health, he has helped thousands of
clients create successful practices, some of which went on to build
six- and seven-figure businesses. He is the author of numerous books
and videos on practice management and relationships.
