Book description
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your
landing pages to maximize exposure and conversion rate. This second
edition of a bestselling guide to landing page optimization includes
case studies with before-and-after results as well as new information
on web site usability. It covers how to prepare all types of content
for testing, how to interpret results, recognize the seven common
design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing
page optimization
- Shows how to use Google's Website Optimizer tool, what to test
and how to prepare your site for testing, the pros and cons of
different test strategies, how to interpret results, and common
site design mistakes
- Provides a step-by-step implementation plan and advice on
getting support and resources
- Includes a Google AdWords gift card
Landing Page Optimization, Second Edition is a comprehensive
guide to increasing conversions and improving profits.
Tim Ash
is the CEO of SiteTuners, a firm that improves website conversion rates
through landing page diagnosis and redesign, conversion consulting, A/B
split and multivariate test plan creation, and client
training/mentoring. Tim has worked with hundreds of clients including
Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He
is a highly regarded keynote and conference presenter, and the
chairperson of Conversion Conference.
Rich Page is an Optimization Consultant and Web Analytics
Manager for a Fortune 500 company.
Maura Ginty is a digital-era word geek with deep expertise in
search, content strategy, and social media programs at Fortune 500
companies as well as small businesses. All three authors are frequent
speakers at online marketing conferences.
