Book description
Ensure success when starting your small business with this
must-have introductory guide
Have you always wanted to know what it takes to run a successful
small business? This easy-to-follow guide includes everything you need
to know to get started. Turn your business idea into reality with
handy information on all the basics, from learning how to create a
strong business plan to developing a solid online presence.
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Create your first business plan Â- discover how to
develop smart business strategies and build a roadmap for success
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Learn the legal jargon Â- protect your ideas and register
your business properly
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Market your business strategically Â- establish who your
key customers are, research your rivals, and create a killer
marketing plan
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Take the stress out of bookkeeping Â- ensure all of your
admin is covered, from choosing accounting software to handling
petty cash
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Master online marketing Â- explore different ways to reach
customers with keyword optimisation and other online tools
Open the book and find:
- Advice about being your own boss
- Secrets for matching sales goals to savvy marketing strategies
- Guidelines for keeping your finances in shape
- A step-by-step guide to profit margins
- Tips on using social media to promote your business
Learn to:
- Decide what type of small business is right for you
- Put together a winning business plan
- Understand your financial and legal obligations
- Maximise your online presence
Veechi Curtis is a qualified accountant and consultant who
specialises in small business finance, marketing and technology. She
is the author of several business titles, including Small Business
For Dummies, 4th Edition, MYOB® Software For Dummies,
7th Edition, and QuickBooks® For Dummies, 2nd Edition.
