Book description
The ultimate social media field guide for nonprofits-with 101 ways to
engage supporters, share your mission, and inspire action using the
social web
101 Social Media Tactics for Nonprofits features 101 actionable
tactics that nonprofits can start using today, and most of the
featured resources are free. Broken down into five key areas, this
unique guide explains the steps and tools needed to implement each
tactic, and provides many real-life examples of how nonprofits are
using the tactics.
With this book as your guide, you'll learn how leading nonprofit
professionals around the world are leveraging social media to engage
constituents, communicate their cause, and deliver on their mission.
- Presents immediately useful ideas for relevant impact on your
organization's social presence so you can engage with supporters
in new and inventive ways
- Features 101 beginner to intermediate-level tactics with
real-life examples
- Offers a workable format to help nonprofits discover new ways of
deploying their strategy
- Includes nonprofit social media influencers from leading
nonprofits around the world including National Wildlife
Federation, March of Dimes, and The Humane Society
Nonprofits know they need to start engaging with supporters through
social media channels. This field guide to social media tactics for
nonprofits will feature 101 beginner to intermediate-level tactics
with real-life examples to help nonprofits discover new ways of
deploying their strategy and meeting their social media objectives.
Melanie Mathos is the senior public relations
manager at Blackbaud, where she spreads the word about their products,
services, and customers; co-manages the company's social media
channels; and contributes to the NetWits ThinkTank blog. Melanie also
serves on the board of directors of Fields to Families, where she
leads the organization's fundraising and communications.
Chad Norman is the Internet marketing manager for Blackbaud,
where he wrangles cor-porate web site content and develops social
media strategy. He's the Editor in Chief of Blackbaud Blogs,
and contributes to the NetWits ThinkTank blog. He also hosts and
produces The Baudcast. In 2007, he founded Go Green Charleston, a
technology-focused nonprofit. He also serves on the board of directors
of Fields to Families, managing web strategy.
