Book description
A unique book on the art and science of keyword research
Keyword research can make or break a marketing campaign, an
optimization strategy, and pay-per-click ad campaigns. Written by a
keyword research expert, this essential resource drills home the
importance of targeting the right keywords or phrases in order to get
traffic from search engines and social media channels. Author Ron
Jones imparts his wisdom and experience for determining which keywords
will work based on a searcher's intent and he shows you how to
research social, mobile, and video marketing tools that can ultimately
become the foundation of a marketing campaign.
- Boasts detailed how-to information from one of the world's
leading keyword research experts
- Helps you learn how to craft a successful keyword campaign and
capture a coveted spot on the first page of a results page
- Pares down the essential information you need to know to use
available tools to get keyword suggestions, forecast web site
traffic, perform competitive research, and analyze results
- Walks you through how to best apply keywords to SEO and PPC
campaigns as well as gain visibility with mobile marketing and
integrate with traditional marketing efforts
- Features case studies, examples, tutorials, tips, and previously
undocumented techniques
No matter your level of experience working with keywords, Keyword
Intelligence is the ultimate guide for learning how to best
conduct keyword research and craft winning marketing campaigns.
Ron Jones is an Internet marketing expert who speaks regularly
on the topic of keyword research at Search Engine Strategies and other
international conferences. He conducts keyword research training
seminars for organizations including SES, has served on the Board of
Directors for the Search Engine Marketing Professionals Organization
(SEMPO), and authored SEMPO's keyword research courses. He writes
about keyword research for Search Engine Watch and ClickZ. Ron is
President and CEO of Symetri Internet Marketing and has consulted with
large brands as well as traditional agencies on how to use keyword
research and Internet marketing to the fullest potential.
