Book description
Praise for the First Edition:
"The book makes a valuable contribution by synthesizing current
research and identifying areas for future investigation for each
aspect of the survey process."
-Journal of the American
Statistical Association
"Overall, the high quality of the text material is matched by
the quality of writing . . ."
-Public Opinion Quarterly
". . . it should find an audience everywhere surveys are being conducted."
-Technometrics
This new edition of Survey Methodology continues to provide a
state-of-the-science presentation of essential survey methodology
topics and techniques. The volume's six world-renowned authors have
updated this Second Edition to present newly emerging approaches to
survey research and provide more comprehensive coverage of the major
considerations in designing and conducting a sample survey.
Key topics in survey methodology are clearly explained in the book's
chapters, with coverage including sampling frame evaluation, sample
design, development of questionnaires, evaluation of questions,
alternative modes of data collection, interviewing, nonresponse,
post-collection processing of survey data, and practices for
maintaining scientific integrity. Acknowledging the growing advances
in research and technology, the Second Edition features:
- Updated explanations of sampling frame issues for mobile
telephone and web surveys
-
New scientific insight on the relationship between nonresponse
rates and nonresponse errors
-
Restructured discussion of ethical issues in survey research,
emphasizing the growing research results on privacy, informed
consent, and confidentiality issues
-
The latest research findings on effective questionnaire
development techniques
-
The addition of 50% more exercises at the end of each chapter,
illustrating basic principles of survey design
-
An expanded FAQ chapter that addresses the concerns that
accompany newly established methods
Providing valuable and informative perspectives on the most modern
methods in the field, Survey Methodology, Second Edition is an
ideal book for survey research courses at the upper-undergraduate and
graduate levels. It is also an indispensable reference for practicing
survey methodologists and any professional who employs survey research
methods.
ROBERT M. GROVES , PhD, is Professor and Director
of the University of Michigan Survey Research Center and Research
Professor at the Joint Program in Survey Methodology at the University
of Maryland.
FLOYD J. FOWLER, PhD, is Senior Research Fellow in the Center
for Survey Research at the University of Massachusetts Boston.
MICK P. COUPER, PhD, is Research Professor at both the
University of Michigan Survey Research Center and the Joint Program in
Survey Methodology at the University of Maryland.
JAMES M. LEPKOWSKI, PhD, is Research Professor at the
University of Michigan Survey Research Center, where he is also
Associate Professor in the Department of Biostatistics and Director of
the Joint Program in Survey Methodology.
ELEANOR SINGER, PhD, is Research Professor Emerita at the
University of Michigan Survey Research Center.
ROGER TOURANGEAU, PhD, is Research Professor at both the
University of Michigan Survey Research Center and the Joint Program in
Survey Methodology at the University of Maryland.
