Book description
A fully updated edition of the preeminent book on risk communication
For more than a decade, Risk Communication: A Handbook for
Communicating Environmental, Safety, and Health Risks has been a
trusted compendium of strategies and guidance for effectively
conveying risk information. Managers, scientists, engineers, students,
communication specialists, healthcare professionals, agency
representatives, and consultants in more than twenty countries have
benefited from its contemporary, practical advice on what to do and
what to avoid for successful risk communication.
Now in its Fourth Edition, the handbook has been updated with
expanded coverage of laws, approaches, messages, and technology-based
applications such as social media, as well as all-new information on
international risk communication.
The handbook guides readers on:
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Understanding Risk Communication-Approaches to
communicating risk; laws that mandate risk communication;
constraints to effective risk communication; ethical issues; and
principles of risk communication
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Planning the Risk Communication Effort-Determine purpose
and objectives; analyze your audience; develop your message;
determine appropriate methods; set a schedule; and develop a
communication plan
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Putting Risk Communication into Action-Information
materials; visual representation of risks; face-to-face
communication; working with the media; stakeholder
participation; and technology-assisted communication
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Evaluating Risk Communication Efforts-Why it's important
to evaluate risk communication efforts; types of evaluation; and
conducting the evaluation
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Special Cases in Risk Communication-Emergency risk
communication and international risk communication
Combining in-depth scientific underpinnings and the greatest breadth
of information available, this book makes the topic of risk
communication accessible to those who need it most. It is intended as
an introduction to the field as well as a refresher and reference book
for those communicating environmental, safety, and health risks in
government, industry, and academia.
Regina E. Lundgren is an independent consultant
with more than twenty years of experience in communicating
environmental, safety, and health risks to lay audiences. The
recipient of national and international awards, she developed the risk
communication plan for the most sophisticated cancer cluster
investigation in the nation's history and one of the first state-level
public health emergency risk communication plans.
Andrea H. Mcmakin is a marketing and communications specialist
at the Pacific Northwest National Laboratory, a U. S. Department of
Energy national laboratory. For more than twenty years, she's been
involved with risk communication programs in national and global
security, climate change, health and environmental impacts, worker
chemical exposure, and risk perception research. Her work has been
published and cited in technical journals, scientific and trade
publications, and major regional newspapers.
