Book description
Fully updated with new information, including the latest changes to YouTube!
If you're a marketer, consultant, or small business owner, this is
the guide you need to understand video marketing tactics, develop a
strategy, implement the campaign, and measure results. You'll find
extensive coverage of keyword strategies, tips on optimizing your
video, distribution and promotion tactics, YouTube advertising
opportunities, and crucial metrics and analysis. Avoid errors, create
a dynamite campaign, and break it all down in achievable tasks with
this practical, hour-a-day, do-it-yourself guide.
- Shows you how to successfully develop, implement, and measure a
successful video marketing strategy
- Written in the popular An Hour a Day format, which breaks
intimidating topics down to easily approachable tasks
- Thoroughly updated with the latest YouTube functionality,
helpful new case studies, the latest marketing insights, and more
- Covers optimization strategies, distribution techniques,
community promotion tactics, and more
- Explores the crucial keyword development phase and best
practices for creating and maintaining a presence on YouTube via
brand channel development and customization
- Shows you how to optimize video for YouTube and search engine visibility
Give your organization a visible, vital, video presence online with
YouTube and Video Marketing: An Hour a Day, Second Edition.
Greg Jarboe is a YouTube guru and video marketing
expert. He is President and cofounder of SEO-PR, an Internet marketing
company that has produced award-winning results for such clients as
the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents
magazine, SES Conference & Expo, Southwest Airlines, and the
Rutgers Center for Management Development. Greg is a frequent speaker
at industry trade shows and is a regular contributor to Search Engine
Watch. He teaches courses in several mini-MBA programs at Rutgers and
is also a member of the Market Motive faculty. Greg was a contributor
to Guy Kawasaki's recent book, Enchantment: The Art of Changing
Hearts, Minds, and Actions, and was profiled in Michael Miller's
Online Marketing Heroes: Interviews with 25 Successful Online
Marketing Gurus.
