Book description
Experience the yellow wristband campaign from the beginning and learn
how to position your nonprofit for success
Passionate and inspiring, Banding Together for a Cause will help you
identify ways to generate funds for your programs and missions through
valuable and meaningful partnerships. In it, author Rachel Armbruster
dissects the LIVESTRONG campaign, from timing and brand, to partners and
visionary thinking.
Engaging and informative, this reliable guide contains interviews and
insights with key executives at both LIVESTRONG and Nike. Along the way,
this remarkable book takes you behind-the-scenes of the spectacularly
successful Lance Armstrong Foundation campaign. It starts with a simple
big idea, the yellow wristband, and examines how you can find similar
success within your own nonprofit.
- Focuses on this unforgettable fundraising campaign from a
nonprofit perspective
- Offers the strategy as well as the tactics for nonprofits to feel
that success is within reach
- Presents a variety of perspectives from the wildly successful
LIVESTRONG campaign
Learn from the yellow wristband. Banding Together for a Cause shows
you how.
Rachel Armbruster is an executive nonprofit
strategist and founder of Armbruster Consulting. She has provided
realistic solutions to hundreds of organizations in need of assistance
actualizing goals, including program management, development and
training, department integration, and corporate partnership program
development, to heighten organizations' abilities and productivity.
Formerly the director of development at the Lance Armstrong
Foundation, Rachel was responsible for growing and diversifying
revenue, as well as building the development team and partnership
management including the Nike relationship. Rachel speaks at many
special training and development conferences each year. She currently
lives with her husband and two sons in Austin, Texas, and serves on
the Fertility Advisory Committee at LIVESTRONG.
