Book description
Learn to manage, grow, and communicate with your online community
Online community management is a growing profession and companies are
investing in online communities in order to gain consumer insights
into products and to test new products. An effective and dedicated
community manager is essential to engage and manage a successful
online consumer community. This straightforward-but-fun guide shows
you how to effectively manage, grow, and communicate with your online
community. Clear coverage shares tips for dealing with customers and
fans through Twitter, Facebook, forums, and blogs.
A practical approach shows you how to ensure that visitors to your
site are satisfied, kept happy, and return. You'll explore the various
types of online communities and benefit from learning an assortment of
tips and tools that will help you stand out above the competition,
attract more visitors and gain the attention of potential advertisers
and investors.
- Aims at providing community managers the information they need
to get a handle on their online communities and make them successful
- Addresses the role of the community manager, the core community
management tasks, and how to create an online community
- Highlights ways to build relationships within your community,
evaluate return on investment, and handle and respond to criticism
- Offers advice for establishing policies and transparency and
encouraging community interaction
Online Community Management For Dummies is the ideal
introductory guide for making sure that visitors to your site have a
good experience and return for more.
Deborah Ng
is a professional blogger, community manager, and social media
enthusiast who grew her little writing blog into the number one online
community for freelance writers before selling in 2010. She's the former
community manager for several online brands, and when she's not sharing
on one of the social networks, she can be found in her current role as
Conference Director for BlogWorld and New Media Expo.
