Book description
A guide to reaching and profiting from China's expanding luxury
consumer class
China's growing consumer base and expanding economy means more
disposable income for more Chinese citizens. The Chinese market for
luxury goods is expected to expand from billion this year to nearly
billion by 2015. Today's biggest global luxury goods retailers expect
China to make up a large and ever growing portion of their customers,
and those businesses are responding with new stores and investments in
China. Luxury China gives readers-particularly professionals in
advertising, marketing, and the luxury brands industry-a deep look
into the future of the Chinese luxury goods market and shows them how
to tap into China's tremendous market potential.
Michel Chevalier, a graduate of HEC in France,
holds an MBA and a Doctorate from Harvard Business School. He started
his career at the Boston Consulting Group, then worked for S. C.
Johnson and moved into the luxury field. He was successively general
manager of Paco Rabanne Perfumes, chairman of Paco Rabanne Fashion,
executive vice president of Bluebell Asia Ltd. in Hong Kong and in
Tokyo, as well as chairman of the Revillon fashion group in Paris. He
is now a consultant for EIM in Paris and office manager of EIM
Shanghai. Michel teaches at University Paris Dauphine and Institut
Supérieur du Luxe in Paris specializing in luxury for their MBA
course. He has also published numerous articles in journals on
retailing and coauthored the books, Pro Logo and Luxury
Brand Management, with Gérald Mazzalovo.
Pierre Xiao Lu is an Assistant Professor of Marketing at Fudan
University's School of Management in Shanghai and the Visiting
Professor of Marketing at ESSEC Paris-Singapore. He also consults for
many multinational luxury firms, such as Lacoste S. A., LVMH,
PPR-Gucci and MasterCard. Professor Lu specializes in luxury consumer
behavior in China and luxury brand management in Asia. After working
for several years at ESSEC's luxury industry research center, he
received his Ph. D. from ESSEC Business School Paris. His articles on
the luxury industry and Chinese luxury consumers have been published
in professional and academic journals, such as AMA, AFM,
Comité Colbert, Harvard Business Review China and
Financial Times China. He is also the author of Elite
China and translated Luxury Brand Management into Chinese.
