Book description
A top business leader shares the business principles he used to
launch both a top company and a thriving nonprofit
Nonprofit leaders know that solving pervasive social problems
requires passion and creativity as well as tangible results. The
Non Nonprofit shares the same business principles that drive the
world's best companies, showing how they can (and should) be applied
to the realm of nonprofits. Steve Rothschild personally crossed
sectors when he left corporate America to found Twin Cities RISE!, a
highly successful poverty reduction program. His honest story, and
success and missteps, create an essential roadmap for any social
venture looking to prove and boost its impact.
- Distills essential nonprofit principles such as having a clear
and appropriate purpose, creating economic value from social
benefit, and establishing mutual accountability
- Shares successful approaches from innovative organizations such
as Grameen Bank, Playworks, Common Ground, Habitat for Humanity,
Lumni, Caring Bridge, College Summit and RISE!
- Draws from the author's success in founding and building Twin
Cities RISE!, which trains unemployed Minnesotans for living wage
jobs. RISE! serves 1,500 participants each year
As insightful as it is inspiring, The Non Nonprofit can help
maximize the positive impact of any nonprofit.
Steve Rothschild is the founder and board chair of Twin Cities RISE!
He was also its CEO for its first nine years. He founded Invest in
Outcomes, which developed the human capital performance bond, a new
financial instrument to fund nonprofits. He launched Yoplait yogurt in
the United States, was the company's first president, and later became
executive vice president of General Mills. Twin Cities RISE!, an
anti-poverty program for low-income adults living in generational
poverty, trains under- and unemployed adults for jobs and connects
them with employers who pay a living wage.
