Book description
The strategy and marketing wisdom of Peter Drucker, compiled into one
handy guide
Peter Drucker was widely considered the father of modern management.
His 39 books and countless scholarly and popular articles predicted
many of the major economic developments of the late twentieth century,
and his influence upon modern business is almost immeasurable. In The
Strategic Drucker, Drucker associate and student Robert Swaim has
distilled Drucker's most important business strategies and
philosophies into one valuable book. Swaim recounts and compiles
Drucker's insight on growth, strategic planning, sales, marketing,
innovation, and a wealth of other vital business topics. For anyone
who wants to get to know the real Drucker, without digging through all
of his books and articles, The Strategic Drucker is a valuable resource.
Robert Swaim, PhD (Beijing, China), has taught at numerous
universities around the world and collaborated with Peter Drucker in
developing an MBA and executive development program for Chinese
executives and managers.
Robert W. Swaim, Ph. D., combines over 40 years of
practical international business experience with a distinguished
record of teaching and graduate level research in the field of
management and executive development. He collaborated with Peter
Drucker in developing Drucker's over-65 years of contributions to
management thinking into an EMBA and Executive Development Program for
Chinese executives and managers in China.
Dr. Swaim is president of the Coto Group, Inc., a management
consulting firm which provides corporate finance and other advisory
services to both privately held and public companies on the domestic
and international levels.
He has held executive positions with the Geneva Companies, a middle
market merger and acquisition firm, Occidental Petroleum where he was
instrumental in the integration of the Cities Services Companies, the
second largest acquisition in U. S. history at the time, and sales and
marketing positions with Mobil Oil and Xerox.
Dr. Swaim completed his doctoral work at Claremont Graduate
University (Drucker Graduate School of Management) and also holds an
MA in Management from Claremont; an MBA from Pepperdine University;
and a BBA from the University of Pittsburgh. He has served as
Associate Professor of Management and Organization Development for the
University of San Francisco Graduate School.
Based in Beijing, Dr. Swaim is a Visiting Distinguished Professor of
Management and has taught strategy, marketing and other EMBA courses
for the University of International Business & Economics
(Beijing), Beijing Institute of Technology and Renmin University
(Beijing).
