Book description
Sir John Templeton, legendary investor, was famous for saying,
"The four most dangerous words in investing are, 'This time it's
different.'" He knew that though history doesn't repeat, not
exactly, history is an excellent guide for investors.
In Markets Never Forget But People Do: How Your Memory Is Costing
You Money and Why This Time Isn't Different, long-time Forbes
columnist, CEO of Fisher Investments, and 4-time New York Times
bestselling author Ken Fisher shows how and why investors' memories
fail them-and how costly that can be. More important, he shows steps
investors can take to begin reducing errors they repeatedly make. The
past is never indicative of the future, but history can be one
powerful guide in shaping forward looking expectations. Readers can
learn how to see the world more clearly-and learn to make fewer
errors-by understanding just a bit of investing past.
Ken Fisher is best known for his prestigious
"Portfolio Strategy" column in Forbes magazine, where his
over 27-year tenure of high-profile calls makes him the fourth
longest-running columnist in Forbes's 90-plus year history. He is the
founder, Chairman and CEO of Fisher Investments, an independent global
money management firm managing tens of billions for individuals and
institutions globally. Fisher is ranked #252 on the 2010 Forbes 400
list of richest Americans, and #736 on the 2011 Forbes global
billionaires list. In 2010, Investment Advisor magazine named him
among the 30 most influential individuals of the last three decades.
Fisher has authored numerous professional and scholarly articles,
including the award-winning "Cognitive Biases in Market
Forecasting." He has also published seven previous books,
including New York Times and Wall Street Journal
bestsellers, The Only Three Questions That Count, The Ten
Roads to Riches, How to Smell a Rat and Debunkery,
all published by Wiley. Fisher has been published, interviewed and/or
written about in many major American, British and German finance or
business periodicals. He has a weekly column in Focus Money,
Germany's leading weekly finance and business magazine.
Lara Hoffmans is a content manager at Fisher Investments,
managing editor of MarketMinder. com, a regular contributor to Forbes.
com and co-author of the bestsellers, The Only Three Questions That
Count, The Ten Roads to Riches, How to Smell a Rat
and Debunkery.
