Brand Against the Machine - How to Build Your Brand, Cut Through the
Marketing Noise, and Stand Out from the Competition
Book description
Ditch traditional corporate branding to create a powerful,
recognizable brand
Brand Against the Machine offers proven and actionable steps
for companies and entrepreneurs to increase their brand visibility and
credibility, and to create an indispensable brand that consumers can
relate to, thus becoming life-long customers. Discover the
aspirational currency that makes your brand one that people want to be
or want to be friends with. Learn how to be real with your audience
and make strategic associations to establish credibility. Brand
Against the Machine will help you stand out, get noticed, and be
remembered.
Brand Against the Machine is the blueprint for how to market
your brand to attract better clients and stand out from the clutter
that is traditional corporate branding and marketing.
- Instant Positioning Method: How to instantly stand out from the
crowd and position yourself as a resource, not just another
service provider
- The 20/60/20 Rule: Why it's important to take a stand and why
it's okay to have haters-because it creates a stronger bond with
those who love you
Ditch your traditional corporate branding and marketing, and exchange
it for something memorable. Your customers will thank you for it.
John Morgan is the President of Brand Against the
Machine, a company that specializes in personal and corporate branding
and online marketing and helps entrepreneurs position themselves as
leading authorities to their target market. John has worked with
companies in more than 300 industries, including Fortune 500 companies
and Hollywood celebrities. He regularly speaks to audiences ranging
from 50 to 3,000 people and has been featured on FastCompany. com and
MSNBC, among others.
