Book description
Creative solutions can be challenged and defended in the pursuit of
profitability. But first, creativity must be demystified. A process that
targets innovation provides leaders with just such a problem-solving
approach. The goal is to produce high-quality ideas that are appropriate
to the task-which means groups and organizations can implement them with
less risk.
Work with the targeted innovation process consists of activities in five
areas: stating the problem in a way that encourages creative problem
solving, learning and understanding different problem-solving styles,
learning and understanding creative pathways and their relationship to
problem solving, generating ideas, and evaluating those ideas.
Targeted innovation reconciles creativity with management. Managers can
use it to solve problems that meet their organization's call for
innovative answers to current challenges.
This series of guidebooks draws on the practical
knowledge that the Center for Creative Leadership (CCL) has
generated, since its inception in 1970, through its research and
educational activity conducted in partnership with hundreds of
thousands of managers and executives. Much of this knowledge is
shared-in a way that is distinct from the typical university
department, professional association, or consultancy. CCL is not
simply a collection of individual experts, although the individual
credentials of its staff are impressive; rather it is a community,
with its members holding certain principles in common and working
together to understand and generate practical responses to today's
leadership and organizational challenges.
The purpose of the
series is to provide managers with specific advice on how to complete
a developmental task or solve a leadership challenge. In doing that,
the series carries out CCL's mission to advance the understanding,
practice, and development of leadership for the benefit of society worldwide.
Stan Gryskiewicz is a Center for Creative Leadership (CCL)
senior fellow for creativity and innovation, and serves as vice
president for global initiatives. He has spent his career developing a
more practical approach to creativity in organizations, including the
process of targeted innovation. He holds a Ph. D. degree in
organizational psychology from the University of London.
Sylvester Taylor is director of the Assessment and Development
Tools group at CCL. During his tenure he has applied the process of
targeted innovation to a variety of situations in many different
organizations. He holds a B. S. degree from the University of North
Carolina at Chapel Hill.
