Book description
The definitive guide to reporting and editing the story of money
Financial reporting is more important than ever as people grow
increasingly aware of how their lives are affected by Wall Street and
the federal government. Bloomberg News has earned the respect of
journalists and readers around the world for its fast, in-depth and
accurate stories.
The Bloomberg Way, an internal manual compiled over two decades,
reflects the new realities of journalism, in which speed is paramount,
the impact of news is instantaneous, and the lines between objectivity
and opinion are increasingly blurred.
The Bloomberg Way is the most thorough and comprehensive guide to
reporting and editing the story of money. This indispensable text for
both journalism professionals and students outlines the central
principles of Bloomberg News, explaining how to write compelling
stories while maintaining standards of accuracy, honesty and ethics.
- The five F's of reporting: Factual, First, Fastest, Final and
Future Word
- The essentials of writing an enticing lead and organizing story
lines when preparing for breaking news on anything from an
earnings release to a market crash
- Ways to keep opinion and speculation out of your writing
The Bloomberg Way stylebook is the most important writer's resource
of one of the largest news organizations in the world. It informs as
it instructs, from how to conduct effective interviews to analyzing
financial reports to the imperative for accuracy and integrity in
gathering and publishing news.
MATTHEW WINKLER is Editor-in-Chief of Bloomberg News. Prior to
founding the newsorganization at Bloomberg LP, he was a reporter for
the Wall Street Journal.
