Book description
The marketer's guide to standing out from the crowd and connecting
with consumers
As advertisements become more ubiquitous online and off, the struggle
to really capture a customer's attention is heating up. In Steal
These Ideas!, Second Edition, Steve Cone, internationally
renowned marketing expert, reveals how to resonate with a target
audience, providing a fresh perspective riddled with pearls of wisdom
and wit. Full of practical ideas that the reader can learn in a matter
of hours, and apply successfully to their business for years, Steal
These Ideas! proved an instant classic on outside-the-box
marketing when it first published in 2005, and this newly revised
edition, refreshed for the present day, promises to have the same
impact as it's predecessor.
- This new edition includes material on social networking,
customer loyalty campaigns, building websites, and sending
effective email blasts
- The book is illustrated throughout with examples of the good,
bad, and ugly in advertising
- Includes new ideas on how to take full advantage of online
marketing and social media
- Highlights the art of building an effective loyalty program, the
power of public relations and sponsorship, and using a spokesperson
- Author Steve Cone is the Executive Vice President of AARP
Everything you didn't learn in business school (or in the field),
Steal These Ideas! gives marketers the edge in today's
fast-paced, oversaturated marketplace.
STEVE CONE is Executive Vice President of AARP, one of the world's
largest membership organizations, which encompasses over 36 million
Americans. Previously, Steve served as chief marketing officer of
Epsilon from 2007 to early 2010. Cone is one of the most respected
figures in marketing today. Over his forty-year career, he was a key
figure in creating many of the airline, hotel, and retail loyalty
programs that millions participate in, as well as major campaigns for
Apple, American Express, Federal Express, and other global brands.
Steve has also been tapped for advice by presidential candidates from
both parties and was instrumental in raising the funds to build the
Vietnam Memorial in Washington, DC.
