Book description
A solid framework for businesses to create a market-developing strategy
Business transformation is a key executive management initiative that
attempts to align people, process, and technology initiatives of an
organization more closely with its business strategy and vision to
support and help innovate new business strategies and meet long-term
objectives. Strategic Business Transformation reveals how you can
predict if your market is transforming, linking and aligning ten key
strategic variables under a common strategic dashboard.
- Provides a tested framework of this strategic invention and
transformation that the author has applied to several companies
- Includes case studies of the entrepreneurial and large
multi-billion revenue institutions that have used this method?and succeeded
- Shows how internal and external factors drive should drive
strategic transformation
Filled with case studies and practical examples, this book gives
readers a proven framework from which to create a transformative
business strategy.
Mohan Nair is Chief Innovation Officer of a health plan in the
Northwest/Mountain region. He founded Emerge Inc., a transformation
advisory firm, in 1993 and is the former director and president of ABC
Technologies Inc. He has authored two books on cost and performance
management. In 2009, the Marketing Leadership Council of the Corporate
Executive Board highlighted him as a "Marketing Thought
Leader."
