Book description
Learn to create a two-way dialog with customers with location-based
services and smartphones
Location-based services (LBS) have started to gain popularity in the
marketplace with more and more businesses starting to incorporate LBS
into their marketing mix. This book is a necessary resource for anyone
eager to create a two-way dialog with their customers in order to
establish customer loyalty programs, drive promotions, or encourage
new visitors. You'll learn how to successfully build, launch, and
measure a location-based marketing program and figure out which
location-based services are right for your business.
Packed with resources that share additional information, this helpful
guide walks you through the tools and techniques needed to measure all
the data that results from a successful location-based marketing program.
- Serves as an ideal introduction to location-based marketing and
gets you started building a location-based marketing program
- Helps you figure out which location-based service (LBS) is right
for your business and then integrate LBS with your social graph
- Details ways to create compelling offers, using location-based
marketing as a customer loyalty program, and set performance goals
and benchmarks
- Explains how to use tools to measure your campaign, analyze
results, and determine your business's success
- Includes examples of companies that are successfully using
location-based marketing to demonstrate techniques and concepts
featured in the book
No matter your location, location-based services can benefit your
business and this For Dummies book shows you how!
Aaron Strout heads location-based marketing
efforts at WCG, digital agency of the year as ranked by The Holmes Report.
Mike Schneider is Senior Vice President, Director Digital
Incubator for allen & gerritsen, ranked as a top independent
advertising agency by AdAge.
