Book description
Discover proven strategies and solutions for successful participation
in the global market
With less than fifty percent of middle market US companies succeeding
at going global, corporate executives need to know how to build
effective global execution platforms that will allow their
organizations to thrive in a global economy. Filled with case studies
and indispensable checklists, Grow Globally guides executives
in crafting an actionable global strategy that will not only stand the
test of change-but that will also be on target, on budget, and on time.
- Reveals how to anticipate change in global decision-making and execution
- Explores how to identify trends and respond to differences
between internal corporate culture and the target culture
- Includes case studies, checklists, process visuals and
resources, plus a website that hosts online tools and materials
As the world becomes more dependent on technology and trade borders
gradually disappear, your company needs to acquire the tools and
skills necessary to compete in the global market. Grow Globally
presents the skills needed to build a global execution platform that
will keep your organization relevant and competitive in the
international landscape.
MONA PEARL, MA, is a global business development expert as well as
founder and COO of Beyond A Strategy, Inc., a company providing
expertise to plan and implement cost effective and sustainable global
growth that improves a company's bottom line and helps realize
seamless international operations. Clients include Deutsche Telekom,
Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl
regularly publishes columns on global competitiveness in industry
magazines, including Manufacturing Today and Management Today.
