Book description
A dynamic new way to understand intuition, already implemented around
the world at top companies and business schools
Neuroscience shows that instinct has a leading role in complex
decision-making, yet imaginative play is the most direct means of
activating our creativity and problem-solving abilities. Based on over
20 years of Cholle's wide-ranging professional experience and
insights, The Intuitive Compass offers a fascinating new
approach to innovative problem-solving, decision-making, and
sustainable value creation. Through a concept known as Intuitive
Intelligence, Cholle shows how anyone can improve creative brainpower
by harnessing the balance between reason and instinct.
- Explores the tension between linear efficiency and random play,
and the synergy between reason and instinct
- Helps us realize our natural tendencies to think holistically,
think paradoxically, notice the unusual, or lead by influence
- Shows these tenets in action through case studies of the luxury
house Hermes, Paris; Google and its paradoxical work culture;
Virgin America, and its ability to notice the unusual about what
matters for consumers and exert leadership in its industry
The Intuitive Compass shows how to thrive within chaos and
offers actionable information for reinventing our path to sustainable
success.
Francis Cholle is an international business
consultant with extensive experience across a variety of industries.
He lectures at Wharton, Columbia Business School, and HEC, Paris,
where he received a Masters in Science of Management. He is also
professionally trainedin classical music, theater, yoga and clinical
psychology. Cholle lives in Los Angeles and New York and enjoys
French-American dual citizenship.
For more information, please
visit www. theintuitivecompass. com, where you can also download the
Intuitive Compass App.
