Book description
A fully updated guide to the state-of-the-art guidelines, strategies,
and new technologies in modern event planning
A must-have resource for every event planner, manager, caterer, and
student, this in-depth guide covers all aspects of the event planning
process. Written by expert event manager Julia Rutherford Silvers, the
book outlines the tools and strategies to effectively procure,
organize, implement, and monitor all the products, vendors, and
services needed to bring an event to life. Enhanced throughout with
useful checklists, tables, and sample forms, the book includes
chapters on everything from Developing the Event Site and Providing
the Event Infrastructure to Ancillary Programs, Food and Beverage
Operations, and Vendors and Volunteers. The practical information is
supplemented throughout the book by "On-Site Insights"
featuring real-world examples from successful event planners, as well
as chapter objectives, discussion questions, and exercises in
professional event coordination to help readers build key skills and
test their knowledge. From weddings to corporate conferences and from
intimate events to huge festivals, Professional Event
Coordination is a versatile guide to planning events of all kinds.
