Book description
From business essentials to design inspiration, the secrets to events
industry success
Author Lena Malouf is a renowned expert in the special events
industry. She has won countless accolades for her work, including a
recent Lifetime Achievement Award from The Special Event, and has
served in major leadership positions in several industry
organizations, including as International President of the
International Special Events Society and an advisory board member for
The Special Event. The book features straightforward advice on
operating a successful special events business, gleaned from Malouf's
more than 40 years in the event planning industry. It includes
guidance on developing a strategy, identifying potential clients,
developing proposals, building an event budget, coordinating with
contractors, and much more. And beyond the business components,
readers will also find a section on designing successful events,
including tabletop, ceiling, and wall decor, while a chapter on
developing thematic concepts will illustrate how an event planner can
successfully bring a theme to life. With full-color photos in two
8-page inserts and practical checklists throughout, this is a
must-have reference for industry professionals, special events
students, and aspiring event planning professionals everywhere.
Lena Malouf (CSEP, AIFD) was recognized in 2010
with the event industry's highest honor, the prestigious Lifetime
Achievement Award from The Special Event organization, for her
contribution of excellence to the international events industry.
Malouf was the founding president of the Australian Chapter of the
International Special Events Society (ISES) and later served as the
international president of this global organization. Her illustrious
career began in commercial floristry and later branched out into event
management and design. Malouf has planned events for countless
celebrity, royal, and corporate clients, and continues to travel
worldwide to share her knowledge and expertise through university
lectures, dynamic stage presentations, event company consultancy, and
mentoring aspiring business owners.
