Book description
Managing Corporate Social Responsibility
offers a strategic, communication-centred approach to integrating CSR
into organizations. Drawing from a variety of disciplines and written in
a highly accessible style, the book guides readers in a focused
progression providing the key points they need to successfully navigate
the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that
outlines steps for researching, developing, implementing, and
evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the
CSR Process Model
- Discusses ways to maximize the use of social media and traditional
media throughout the process
- Offers international examples drawn from a variety of industries
including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including
public relations, marketing, media, communication, and business
W. Timothy Coombs
, Ph. D.,
is a Professor in the Nicholson School of Communication at the
University of Central Florida. He is the 2002 recipient of the Jackson,
Jackson & Wagner Behavioral Science Prize from the Public Relations
Society of American for his crisis research. He is author of the
award-winning Ongoing Crisis Communication
(1999), Today's Public Relations
(with Robert Heath, 2006), and Code Red in the Boardroom: Crisis
Management as Organizational DNA (2006)
.
Sherry J. Holladay, Ph. D., is Professor at the Nicholson
School of Communication at the University of Central Florida, Orlando.
Dr. Holladay's research interests include corporate social
responsibility, crisis communication, activism, and reputation
management. Her work has been widely published in
journals.
Together, Timothy Coombs and Sherry Holladay are
authors of the award winning books It's Not Just PR: Public
Relations in Society (2007, Wiley-Blackwell), PR Strategy and
Aplication: Managing Influence (2010, Wiley-Blackwell) and
co-editors of The Handbook of Crisis Communication (2010,
Wiley-Blackwell).
