Book description
If you've been let down by the undelivered promises of marketing, this
book is for you.
Launch
reveals a new way to grow your business that involves focusing on the
needs of others, giving gifts, working with outsiders, and restraining
your marketing messages. These principles are precisely the opposite of
traditional marketing. Yet they work. And they are the future. If you
follow the formula outlined in this book, you can attract countless
customers and prospects, resulting in amazing business growth.
This
book will show you how to:
* Create highly sharable content that meets people's needs
* Identify and work with outside experts, many of whom will gladly
promote your content
* Attract and retain raving fans that will help your business grow
* Creatively market and sell to people who will gladly purchase your
products and services
Launch isn't like other marketing books. Rather than making
keen observations about others who've achieved success, the ideas and
principles in this book were developed, refined, and practiced by the
author to great success. Pick up a copy for yourself and one for a
friend.
Michael A. Stelzner is the founder of
SocialMediaExaminer. com-a popular online magazine that helps
businesses answer social media questions with useful how-to articles,
in-depth case studies, expert interviews, and original research. He
also authored the book Writing White Papers: How to Capture Readers
and Keep Them Engaged, and is the man behind several large
professional development conferences such as the Social Media Success
Summit.
