Book description
Global business lessons from Bill Roedy, the man who built the
world's largest entertainment network
What Makes Business Rock is the compelling story of how Bill Roedy,
the Chairman and CEO of MTV International, built the largest
international entertainment network in existence, much of the time
having to make up answers for questions which had never before been asked.
It's a free-wheeling, rock and rolling tale filled with a fascinating
cast of characters including British entrepreneur Robert Maxwell,
Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of
legendary politicians such as Nelson Mandela, Vladimir Putin, and
Fidel Castro.
- An important primer on how to build and manage a business in an
environment of continually evolving and developing communications platforms
- Deals with the cultural demands of countries as diverse as
China, Zambia, and Ireland
- A business book masquerading as the memoir of one of the most
important people in the music industry
Entertaining and engaging, What Makes Business Rock offers an up
close look at Bill Roedy the person and professional, and uncovers the
innovative strategies he used to help make MTV the most successful,
and best known, media brand in the world.
Bill Roedy was chairman and chief executive of MTV
Networks International. In this role, he ran all of MTV Networks'
global multimedia operations for the brands MTV: including Music
Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One,
Comedy Central, and Paramount Comedy. He also has received numerous
honors for his corporate and personal contributions to a range of
humanitarian causes.
David Fisher has worked on seventeen New York Times
bestsellers, including his most recent book, No One Would Listen with
whistleblower Harry Markopolos (Wiley).
