Book description
Make the sale to four key generations
All your customers like the same type of service, right? And all your
products should be sold the same way to all prospects, right? And the
reasons you like your product and service are the same reasons your
buyers should like it, right? Wrong!
What your sales team doesn't know about Gen Xers, Boomers, Matures,
and Millennials impacts the bottom line. Each generation's differing
values creates differing expectations for what makes a quality sales
or service experience. In Generational Selling Tactics that Work:
Quick and Dirty Secrets for Selling to Any Age Group, thought
leader Cam Marston reveals the four generations' sales and services
biases and provides simple, easy-to-execute ideas for reaching each.
- Author has a winning track record with his previous book,
Motivating The "What's In It for Me?" Workforce
- Unique in preparing you and your sales team to sell cross
generationally, not just to one generation or other
Highly energetic and engaging to read, Generational Selling
Tactics that Work is full of immediately actionable ideas for
each generation so you can sell confidently and deliver superb service
to each of these unique demographics.
Cam Marston is founder and President of
Generational Insights. He is a consultant and author who has worked
with Fortune 500 companies and small businesses throughout the world
to improve sales and marketing efforts to targeted demographics and
generations. He has presented his findings to audiences ranging from
small local associations and businesses to a handful of Fortune 500
executives in a corporate boardroom. For more information, please
visit www. generationalinsights. com.
