Book description
A revised and updated guide to bridging relationship creationwith
relationship capitalization
Relationship Economics isn't about taking advantage of friends
or coworkers to get ahead. It's about prioritizing and maximizing a
unique return on strategic relationships to fuel unprecedented growth.
Based on the author's global speaking and consulting engagements,
Relationship Economics reveals that success comes from
investing in people for extraordinary returns. This revised and
updated version explains the three major types of
relationships-personal, functional, and strategic-and how to focus
each to fuel enterprise growth. It introduces new concepts in
relationship management, including the exchange of Relationship
Currency, the accumulation of Reputation Capital, and the building of
Professional Net Worth. These are the fundamental measures of business
relationship, and once you understand them, you'll be able to turn
your contacts into better executions, performance, and results.
"David Nour is the definitive expert on strategic relationships.
He has captured practical, pragmatic, and timely insights in
Relationship Economics and has been a valuable resource to my
sales transformation efforts."
-RANDY SEIDL, Senior
VP, Enterprise Servers, Storage and Networking, Americas, HP
"Although many understand the importance of relationships, the
quantifiable and strategic values of relationships are often
underemphasized. David Nour has done just that in¿Relationship
Economics."
-CRAIG LEMASTERS, President and CEO,
Assurant Solutions
"If a man is judged by the company he keeps, David Nour's
Relationship Economics provides a systematic approach to
building value in that judgment. The concepts reach well beyond
networking to building lasting and productive
relationships."
-DENNIS SADLOWSKI, former president
and CEO, Siemens Energy & Automation, Inc.
David Nour is the thought leader on Relationship
Economics-the quantifiable value of business relationships. As CEO of
The Nour Group, Inc., he works with global clients in driving
unprecedented growth through unique return on their strategic
relationships. David has pioneered the phenomenon that relationships
are the greatest off-balance-sheet asset any organization
possesses-large or small, public or private. He has been featured in
various publications, including the Wall Street Journal, the
New York Times, and Forbes Small Business. To learn
more, visit www. RelationshipEconomics. net.
