Book description
Practical, big-picture guidance toward a mastery of social media
benefits and the risks to avoid
Packed with useful web links, popular social media tools, platforms,
and monitoring tools, Auditing Social Media shows you how to
leverage the power of social media for instant business benefits while
assessing the risks involved. Your organization sees the value in
social media and wants to reach new markets, yet there are risks and
compliance issues that must be considered. Auditing Social
Media equips you to successfully partner with your business in
achieving its social media goals and track it through strong metrics.
- Shows how to ensure your business has adequate metrics in place
to capitalize on social media while protecting itself from
excessive risk
- Reveals how to ensure your social media strategy is aligned with
your business's goals
- Explores the risk and compliance issues every business must
consider when using social media
- Includes a sample audit program
Auditing Social Media is the one-stop resource you'll keep by
your side to clear away the confusing clutter surrounding social
media.
Peter R. Scott, APR, is a senior-level social
media and public relations strategist, working with some of the
world's largest and most respected brands and agencies. For more than
fifteen years, Peter has led numerous communications, marketing, and
interactive media, including serving as the director of marketing and
web operations for The Institute of Internal Auditors.
J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal
audit since 1983. He has been involved in all aspects of the
profession, including development of fraud protocols and procedures,
development of a training curriculum and materials for a 200-person
audit shop, design of continuous audit techniques used to streamline
field audit processes, and management of a thirty person department.
He is coauthor of the book Business Process Mapping: Improving
Customer Satisfaction, published by Wiley.
