Book description
Updated business wisdom from the founder of Dogfish Head, the
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam Calagione
turned his entrepreneurial dream into a foamy reality in the form of
Dogfish Head Craft Brewery, one of America's best and fastest growing
craft breweries.
In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and how
other small businesses can use it to catch up with bigger competitors.
Calagione also presents a compelling argument for choosing to keep his
business small and artisanal, despite growing demand for his products.
- Updated to offer a more complete look at what it takes to keep a
small business booming
- An inspiring story of renegade entrepreneurialism and the
rewards of dreaming big, working hard, and thinking unconventionally
- Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second
Edition presents an enlightening, in-depth look at what it takes
to succeed on their own terms.
SAM CALAGIONE is the founder and owner of Dogfish
Head Craft Brewery in Milton, Delaware, one of the nation's fastest
growing independent breweries, and Dogfish Head Brewings & Eats in
Rehoboth Beach, Delaware. His innovative style has earned him a
reputation as one of America's most adventurous entrepreneurs and
brewers. A Small Business Association Businessman of the Year and a
Huffington Post Game Changer for 2010, he is the star of the Discovery
Channel's new show Brew Masters. He lives in Lewes, Delaware.
