Book description
If the idea of starting an email marketing campaign overwhelms you, the
authors of
Email Marketing: An Hour a Day
will introduce you to email marketing basics, demonstrate how to manage
details and describe how you can track and measure results. Case
studies, step-by-step guides, checklists, quizzes and hands-on tutorials
will help you execute an email marketing campaign in just one hour a
day. When you feel comfortable with the basics, learn how to use video
and audio enabled email, implement tools like mobile devices and
leverage social networks. Jeanniey Mullen
is the Executive Vice President and Chief Marketing Officer for Zinio
and VIVmag and is also the founder and Chairperson of the Email
Experience Council. She is an expert in the email and online marketing
world and has more than two decades of experience helping B2B and B2C
clients such as IBM, Yahoo!, and American Express harness the power of a
digital dialog to drive revenue, improve brand impact, and enhance
customer relationships.
David L. Daniels is a multichannel marketing consultant who has
been the leading analyst voice shaping the email marketing industry.
David currently serves as Vice President and principal analyst with
Forrester Research. Prior to his role as an industry analyst, David
held senior level positions at Apple, Urban Outfitters/Anthropologie,
MicroWarehouse, Genesis Direct/ProTeam, and CDA Computer Sales.
