Book description
Would you like to better appreciate fine distilled spirits?
Whiskey & Spirits For Dummies
is your complete guide to selecting and enjoying this family of noble
beverages, flavor by flavor. From whiskey, rum, and brandy to vodka,
gin, and cordials, this handy reference traces the history of distilled
spirits, explains how they are made, and shows you how to evaluate,
serve, and savor them.
Ever wonder why the Irish spell it “whiskey”
and the Scottish “whisky”? This friendly book tells you as it reveals
where the first whiskeys - or “dark” spirits - originated and how they
came to the United States. It also explores the origins of clear
spirits and the different varieties of each. You'll compare American
and European vodkas, see how to make the new and improved all-purpose
Martini, and follow the spread of flavored rums across the globe. A
slew of sidebars give you fascinating tidbits of information about
these spirits. You'll also discover how to:
- Become a sophisticated taster
- Shop for the best spirits
- Select the right mixers
- Use spirits in cooking
- Make ten classic cocktails
- Choose and taste cordials and liqueurs
- Know the nutrients in one serving of each type of distilled spirit
- Present spirits to guests
- Set up tasting events at home
This thorough guide also features recipes for cooking with spirits,
offering menu choices such as entrees, vegetables, and desserts that
all include at least one type of spirit. Complete with an appendix of
craft distillers across the United States, Whiskey & Spirits
For Dummies will give you the knowledge and hands-on guidance
you need to become a connoisseur of such greats as fine Scotch,
Bourbon, and Cognac in no time!
Perry Luntz has been involved in one way or
another with the beverage alcohol business most of his adult life. For
more than 20 years he has been publisher and editor of Beverage
Alcohol Market Report, an international e-letter for marketing
executives in beer, wine, and spirits. He served as Director of
Marketing Communications for Seagram Distillers for a decade, worked
on the creative side of several advertising agencies, including a
spell as a creative director of a Young & Rubicam division, and
for several years headed his own marketing communications
agency.
A consultant, lecturer, teacher, and news media source,
Perry is frequently interviewed in newspapers, radio, and television,
including the BBC. He is chairman emeritus of the Wine Media Guild,
proving he knows his way around vineyards and breweries, as well as
distilleries.
Like many native New Yorkers, Perry is a political
junky. He served several years as president of a highly regarded NYC
political club.
For the past decade, Perry has been Senior Editor
of the Beverage Media Group, a network of trade magazines read by
140,000 licensed retailers. He also writes a weekly column for the
group's B-to-B Internet site.
