Book description
Get the latest tools and trends in web marketing with this new
edition of a bestseller
The rapidly changing landscape of web marketing requires those in the
field to quickly adopt new technologies as they emerge. This updated
edition provides the basics that every web marketer needs to know,
including how to create web properties, exploit search engine
optimization (SEO), and create effective e-mail campaigns. This new
edition offers a broad revision in order for the content to catch up
to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in search engine,
mobile, location-based, and consumer site marketing and examines ways
to maximize success by analyzing results, avoiding legal issues, and
keeping everything fresh and exciting.
- Reflects current marketing trends
- Explores social media and mobile marketing and offers insight
into creating an effective landing page and retaining customers
- Guides you through creating a marketing plan, adjusting
already-existing marketing materials for the web, and building an
online presence
- Details ways to maximize the potential of SEO, e-mail campaigns,
online advertising, blogging, e-commerce tools, and more
- Provides valuable advice for avoiding common mistakes and ways
to liven up web marketing plans
Web Marketing For Dummies, 3rd Edition has expanded its
coverage so you can expand your web marketing reach.
Jan Zimmerman has provided web marketing, social
media, and sitemanagement services to businesses of all types and
sizes through her company, Watermelon Mountain Web Marketing, for more
than a decade.
