Book description
If you're starting a new business or planning your business's future,
there are plenty of things you should take into account.
Strategic Planning For Dummies
covers everything you need to know to develop a plan for building and
maintaining a competitive advantage - no matter what business you're
in.
Written by Erica Olsen, founder and President of a business
development firm that helps entrepreneurial-minded businesses plan for
a successful future, this handy guide covers all the basics, including:
- How a strategic plan is different than a business plan
- Establishing a step-based planning process
- Planning for and encouraging growth
- Taking a long-view of your organization
- Evaluating past performance
- Defining and refining your mission, values, and vision
- Sizing up your current situation
- Examining your industry landscape
- Setting your strategic priorities
- Planning for unknown contingencies
If you're in business, you have to plan for everything - especially
if you intend your business to grow. Whether you're planning for a
small business, large conglomerate, nonprofit, or even a government
agency, this book has the planning specifics you need for your
organization. Step-by-step, you'll learn how to lay the foundations
for a plan, understand how your plan will affect your business, form
planning teams, discover what your strengths are, see where you are,
and, finally, plan where you're going. And there's much more:
- Learn to analyze business trends that will determine your
business's future
- Set measurable, realistic goals that you can plan for and achieve
- Make strategic planning a habitual part of the organization
- Prioritize multiple strategies that you can implement simultaneously
- Set a defining vision for the organization that guides all your
planning and strategy
This friendly, simple guide puts the power of strategic planning in
the palm of your hand. For small businesses that can't afford to hire
strategic planning consultants, it's even more imperative. Careful,
constant planning is the only way to handle an uncertain business
future. With this book, you'll have all the step-by-step guidance you
need to ensure you're ready for anything that comes.
Erica Olsen holds a BA in Communications and an
MBA in International Management from Thunderbird. She's frequently
tapped to lecture at the University of Nevada in Reno and the
University of Phoenix in Reno on management and planning topics. She
hosts workshops and has spoken at conferences nationwide.
As one
of the developers of MyStrategicPlan, Erica has stripped strategic
planning of its fate as a static document. With her online strategic
planning system, any organization, regardless of size and budget, can
build a plan in a matter of weeks (or even days). Once completed, the
online system actually helps organizations execute the plan instead of
just shoving it on a shelf.
MyStrategicPlan is just one of
several services offered by Erica's company, M3 Planning. M3 also does
onsite strategic planning facilitation and retreats as well as market
research consulting. Over the last several years, M3 has developed and
reviewed hundreds of strategic plans for organizations across the
country.
In addition to Strategic Planning For Dummies,
Erica has co-authored Strategic Planning Made Easy: A Practical
Guide to Growth and Profitability, and contributes regular
columns to local, regional, and national business publications.
