Book description
The book introduces
the concept of narrative intelligence-
an ability to understand and act and react agilely in the quicksilver
world of interacting narratives. It shows why this is key to the central
task of leadership, what its dimensions are, and how you can measure it.
The book's lucid explanations, vivid examples and practical tips are
essential reading for CEOs, managers, change agents, marketers,
salespersons, brand managers, politicians, teachers, parents-anyone who
is setting out to the change the world.
Stephen Denning is senior
fellow at the James MacGregor Burns Leadership Academy at the
University of Maryland and the author of The Leader's Guide to
Storytelling and Squirrel Inc. from Jossey-Bass. He is former program
director, knowledge management, at the World Bank. In 2003 he was
named as one of the world's Top Two Hundred Business Gurus. His
articles have appeared in leading business publications such as
Harvard Business Review and Strategy & Leadership.
