Book description
AC/DC
tells the little-known story of how Thomas Edison wrongly bet in the
fierce war between supporters of alternating current and direct current.
The savagery of this electrical battle can hardly be imagined today. The
showdown between AC and DC began as a rather straightforward conflict
between technical standards, a battle of competing methods to deliver
essentially the same product, electricity. But the skirmish soon
metastasized into something bigger and darker. In the AC/DC battle, the
worst aspects of human nature somehow got caught up in the wires; a
silent, deadly flow of arrogance, vanity, and cruelty. Following the
path of least resistance, the war of currents soon settled around that
most primal of human emotions: fear. AC/DC
serves as an object lesson in bad business strategy and poor decision
making. Edison's inability to see his mistake was a key factor in his
loss of control over the ?operating system? for his future
inventions?not to mention the company he founded, General Electric.
TOM MCNICHOL
is a contributing editor for Wired
magazine. His articles have appeared in the New York Times, Salon,
the Washington Post,
and the Guardian.
His radio commentaries and satires have aired on NPR's All Things
Considered, Morning Edition,
and Marketplace.
He's the author of Barking at Prozac
(Crown Publishing, 1997), and his work appears in the anthology
Afterwords: Stories and Reports from 9/11 and Beyond
(Washington Square Press, 2002).
