Book description
Efficiency in Learning
offers a road map of the most effective ways to use the three
fundamental communication of training: visuals, written text, and audio.
Regardless of how you are delivering your training materials-in the
classroom, in print, by synchronous or asynchronous media-the book's
methods are easily applied to your lesson presentations, handouts,
reference guides, or e-learning screens. Designed to be a down-to-earth
resource for all instructional professionals, Efficiency in Learning
's guidelines are clearly illustrated with real-world examples.
Ruth Clark
is a recognized specialist in instructional design and technical
training. She holds a doctorate in Educational Psychology and
Instructional Technology from the University of Southern California.
Prior to founding CLARK Training & Consulting, she served as
training manager for Southern California Edison. Dr. Clark is a past
president of the International Society for Performance Improvement
(ISPI) and author of the best-selling e-Learning and the Science of Instruction
and Building Expertise
, both of which were bestowed the Best Communication Award from ISPI.
John Sweller is the founder of Cognitive Load Theory and it's
most ardent researcher and advocate. The Web of Science records that
his work has been cited on over 1,500 occasions -- with a rapidly
increasing citation rate. He has been published in nearly 70 refereed
journals and is the author of the seminal Instructional Design in
Technical Areas. In recent years he has further developed
general cognitive theory in the hope that this development can lead to
further instructional applications. He has been a Fellow of the
Academy of Social Sciences of Australia since 1993. He currently
teaches at the School of Education at the University of New South
Wales. He lives in Sydney, Australia.
Frank Nguyen, currently the e-Learning Technology Manager for
the Intel eBusiness Training group, is responsible for providing tools
and processes to enable online learning for 100+ training developers
and 45,000 employees worldwide. Prior to Intel, Frank worked as a
systems engineer for a national computer distributor and built
automation systems for several Fortunate 500 companies. Frank is
currently a doctoral student in Educational Technology at Arizona
State University focusing on the convergence of eLearning and
electronic performance support systems (EPSS).
