Book description
The Trainer's Guide to Training
Most new trainers and presenters know all they need to know about
their chosen subject. Unfortunately, few of them actually know how to
present what they know. For more than a decade, Robert Jolles's How to
Run Seminars and Workshops has taught tens of thousands of people how
to sell, teach, stand up, and deliver an effective training session on
almost any subject in almost any setting.
This new Third Edition updates this classic guide for anyone who has
to get up and move an audience. Just as he did in the book's previous
editions, Jolles-former head of Xerox's world-renowned "train the
trainer" program-shares proven, effective techniques for winning
over an audience, holding their interest, conveying important
information, and moving that audience to take action! For seasoned
pros, this is an invaluable tool for becoming a world-class seminar
and workshop leader. For novices, it's a step-by-step self-teaching
guide that provides the confidence and the techniques speakers need to
survive and thrive in front of an audience.
Packed with straightforward, trustworthy advice, this reliable
resource covers all the bases for today's professional trainers and
speakers, including research and preparation, questioning techniques,
pacing, visual aids, evaluation and support, feedback, and more:
- Creating your own seminar business
- Recognizing different personalities and types of behavior
- Training groups with diverse needs
- On-site preparations
- Maintaining the audience's interest
- The latest technology and visual aids
- Giving feedback and coaching
- Presenting your best self to the audience
- Developing a training staff
- And, most important, how to sell your message
Trusted by thousands of professional trainers for the latest tactics
and practices in seminar and workshop leadership, How to Run Seminars
and Workshops, Third Edition is the ultimate guide for anyone who
makes a living sharing what they know with others.
ROBERT L. JOLLES is President of Jolles Associates, Inc.,
an independent training consulting firm, and a training consultant for
more than 100 Fortune 500 companies, more than fifty financial
institutions, a dozen universities, and powerhouse corporations like
Disney, Nortel, Toyota, and Xerox Corporation. He is also the author
of Customer Centered Selling and The Way of the Road Warrior.
