Book description
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled
the concept of personal branding for my clients for years. Now, for the
first time ever, I have an outstanding resource to recommend--Career
Distinction by William Arruda and Kirsten Dixson. This book details the
concept of personal branding in a magnificent and easy-to-digest
presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the
Career Masters Institute
"Arruda and Dixson are widely respected in the global career
coaching community as gurus who not only teach but live the personal
branding model, and their expertise and passion show through on every
page of this practical, indispensable book. I highly recommend it to all
who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and
author of The Unofficial Guide to Landing a Job William Arruda
-dubbed the "Personal Branding Guru" by media and clients
alike-combined his international branding expertise with his passion for
people to found Reach, the world's first human branding consultancy. A
sought-after global spokesperson on personal branding, he counts many of
the Fortune 100 companies as clients. He has appeared on the BBC,
Discovery Channel, Fox News Live, and in Time magazine.
Kirsten Dixson is a career management consultant who is an
authority on building credible online identities for career success.
She founded Brandego® and is a partner in Reach, where she established
an online identity training program for personal brand strategists.
She delivers keynote speeches and serves as a media resource on career
technology topics.
